Press Shop worked with Top Shelf Comix to line up publicity for the third installment of MARCH, Congressman John Lewis's bestselling trilogy of graphic memoirs about the Civil Rights movement. Our job was to help coordinate the launch week publicity for MARCH: Book 3 for Rep. Lewis and his two co-creators Andrew Aydin and artist Nate Powell, to handle national book review coverage, and to place longer thought pieces on the series as a whole.
US Naval War College Professor Tom Nichols hired Press Shop to help his publisher’s in-house team line up media attention for THE DEATH OF EXPERTISE. It was clear this book, which is about the degradation of learning, knowledge, and experience and how it threatens our democracy, had a lot of potential in the wake of the 2016 election. Nichols, a Never-Trump conservative, wanted to make sure he could spread the book’s message as widely as possible.
We worked with author Shulem Deen and Footsteps to spread the word about All Who Go Do Not Return, Deen's National Jewish Book Award-winning memoir about losing his faith and being kicked out of his ultra-orthodox Hasidic community. They hired us to focus on Jewish media, radio, and New York-focused outlets.
LA-based indie publisher We Heard You Like Books hired Press Shop to do publicity for the release of its first book: I Hate the Internet: A Useful Novel Against Men, Money, and the Filth of Instagram by Jarett Kobek. It's a brilliant, laugh-out-loud screed of a novel, but we faced some major challenges in promoting it: little distribution, no sales or marketing team, and the author is the founding–and only–editor at the publishing house, making it pretty much a self-published book. But we didn't let it stop us! Read on to hear how we landed a rave review in The New York Times.
Graywolf Press hired Press Shop to run the publicity campaign for Nigerian author A. Igoni Barrett’s debut novel Blackass, as well as to coordinate a US book tour. We lined up a lot of great pre-publication press, including in Travel + Leisure, Wired, The Millions, Buzzfeed, The Huffington Post, The Root, LitHub, and FlavorWire. In fact, there was so much early buzz about the book that it went into its second printing before publication day even arrived.
Press Shop worked with Brian Klaas, a fellow at the London School of Economics and the author of THE DESPOT’S ACCOMPLICE: HOW THE WEST IS AIDING AND ABETTING THE DECLINE OF DEMOCRACY, to line up press for his book. Klaas had 60k followers on Twitter and appeared regularly on TV and radio in the UK, but until he hired Press Shop, the book hadn’t received any media attention in the US.
We worked with Fordham University professor Len Cassuto to help spread the word about his book The Graduate School Mess: What Caused It and How We Can Fix It. We focused on journalists who cover higher education and secured many highly targeted media hits, helping the book sell well and making Cassuto a go-to expert for journalists writing about these issues.
We worked with author Jillian Keenan and the publicity team at William Morrow to create a robust media outreach campaign for Sex With Shakespeare, Keenan’s witty biblio-memoir about how the Bard helped her embrace her spanking fetish. We knew that, in addition to regular book page coverage, there was a lot of media potential for the book among Shakespeare fans and people interested in sexuality and kink. We targeted those two audiences with our outreach.
Frank Delaney was a prominent literary figure in the UK—a BBC journalist, a judge of the Man Booker Prize, and novelist—but he was less well-known in the United States when he moved here in 2001. He hired Leah to support his career in the US and to supplement Random House’s publicity work on behalf of his yearly work of Irish historical fiction.
William V. Madison hired us a week before the publication of Madeline Kahn: Being the Music, A Life to do a last-minute, 4-week media blitz to support the publisher’s publicity efforts. He specifically wanted us to reach out to media outlets read by the book’s more specialized audiences: gay men, film and theater buffs, and Jews.