We worked with bestselling author of Innumeracy John Allen Paulos (yes, he’s related to Press Shop principal Leah!) to promote his book A Numerate Life: A Mathematician Explores the Vagaries of Life, His Own and Probably Yours. In addition to lining up talks at well-respected venues like Town Hall Seattle, we did a round of media outreach around publication. A couple of our favorite hits here:
Salon: The Bush Presidency Was My Fault. I Am So Sorry My Work Stopped the Florida Recount [excerpt]
This excerpt got wide attention, and was picked up in The Wall Street Journal and led to an interview on Thom Hartmann's radio show.
Slate: The Mathematical Case for Hypocrisy
This modified excerpt ran in the science section of Slate.
BBC 4: More or Less
An interview with host Tim Harford about numbers in the news. The segment received so much positive listener feedback that they ran an extended interview with Paulos the following week.