We worked with author Jillian Keenan and the publicity team at William Morrow to create a robust media outreach campaign for Sex With Shakespeare, Keenan’s witty biblio-memoir about how the Bard helped her embrace her spanking fetish. We knew that, in addition to regular book page coverage, there was a lot of media potential for the book among Shakespeare fans and people interested in sexuality and kink. We targeted those two audiences with our outreach. In addition to placing excerpts of the book in Slate, LitHub, Electric Literature, and Alternet, we lined up a lot of coverage in targeted outlets like Huffington Post Love + Sex podcast, Slate’s Double X Gabfest, and Fox Radio’s Fox on Love show.
Here are a few of our favorites:
Slate’s Double X Gabfest podcast
A lively interview about how A Midsummer Night's Dream helped Keenan understand her sexuality.
Washington Post: How Shakespeare Helped One Woman Embrace Her Sexual Fetish
Huffington Post's Love + Sex Podcast
Keenan is featured in another fascinating conversation about the importance of honesty, both with yourself and your partner.