Graywolf Press hired Press Shop to run the publicity campaign for Nigerian author A. Igoni Barrett’s debut novel Blackass, as well as to coordinate a US book tour. We lined up a lot of great pre-publication press, including in Travel + Leisure, Wired, The Millions, Buzzfeed, The Huffington Post, The Root, LitHub, and FlavorWire. In fact, there was so much early buzz about the book that it went into its second printing before publication day even arrived. And it didn't stop there. Blackass was covered in the New York Times Book Review, The New Yorker, Vanity Fair’s Hot Type, O magazine, The San Francisco Chronicle, on NPR and the BBC, and many other high-profile publications and broadcasts.
Here are a few of our favorite hits:
New York Times Book Review: The Shortlist
The paper of record calls Blackass "a perceptive and engaging meditation [on identity.]
Boston Globe: The Story Behind the Book
This popular column ran a few days before Barrett’s reading at Harvard Book Store.
The New Yorker: Briefly Noted
"The triumph of the book is its passionate and scrupulously detailed picture of Lagos." Indeed.
Vice: A New Novel Asks What Would Happen if a Man Woke Up White Except for His Ass
A thoughtful write-up and Q&A with Barrett that was shared widely through social media.