A New School for Carmelo the Science Fellow

Brooklyn educator and entertainer Carmelo the Science Fellow (he’s a revered celebrity to many New York families!) hired Press Shop to publicize his first book Crazy for Science and to raise the profile of his innovative new school: the Brooklyn Preschool for Science, which had just opened a second location in Park Slope. We landed tons of book, kids, and Brooklyn coverage for both endeavors, which led to a large spike in interest in his school (and in his camps, after-school programs, and birthday parties), and ultimately helped BPoS open with many more seats filled than he had even hoped for.    

A few of our favorite media hits:

WNYC’s The Brian Lehrer Show: Science is Cool!
A 20-minute interview on the most popular daytime radio show in Carmelo's target demographic: parents in Brownstone Brooklyn.

Brooklyn Based: Playing Mr. Wizard in Your Kitchen
A feature in the go-to Brooklyn lifestyle website. The story was included in Brooklyn Based's newsletter which goes out to over 40,000 local subscribers.

FOX's Good Day New York: Volcano with a Twist
A 5+ minute segment on New York City's highest rated morning show – even higher than the TODAY show. This spot led to several other Carmelo appearances on FOX affiliates around the country over the next months.