Press Shop vs. Book Publicity School — Which is right for you?

All our book publicity campaigns at Press Shop are full-service. We handle everything, including writing press materials, conducting media and event outreach and coordination, media training, op-ed support, and more. We welcome authors who want to be active partners in the campaign, and it’s also common for our clients to be extremely busy and therefore hands-off. That’s no problem—we got it!

At Book Publicity School, we bring our decades of media and publicity experience to authors in the form of virtual workshops, coaching, Q&A sessions, and an online group where we offer tools, tips, guidance, and feedback. We don’t do the promotional work in these programs but rather we demystify the process and help authors advocate for their own work as effectively as possible. Our aim is to provide authors with top-tier book publicity support at a lower price point than a full campaign.