In his book AMERICAN HATE, community activist, civil rights lawyer, and law professor, Arjun Singh Sethi sought to bring a personal face to the spike in hate crimes from the time Donald Trump kicked off his Presidential campaign with a slur against Mexican immigrants. The book showcases 14 unfiltered, first-person narratives from people who were targeted because of their race, ethnicity, religion, or sexuality. We worked with New Press and Sethi to ensure this book got the widest possible airing in the media and to create a book tour that brought the conversation to community settings around the country.
In the summer of 2018, we worked with Professor Alyshia Galvez and University of California Press to publicize EATING NAFTA: TRADE, FOOD POLICIES, AND THE DESTRUCTION OF MEXICO. The book described a little-discussed side effect of NAFTA: while the world awakens to Mexican cuisine, Mexicans themselves are often unable to afford the food they’ve eaten for centuries. The national diet is now heavy on inexpensive processed foods and sugary drinks, which has caused an epidemic of diet-related ailments.
Press Shop worked with Top Shelf Comix to line up publicity for the third installment of MARCH, Congressman John Lewis's bestselling trilogy of graphic memoirs about the Civil Rights movement. Our job was to help coordinate the launch week publicity for MARCH: Book 3 for Rep. Lewis and his two co-creators Andrew Aydin and artist Nate Powell, to handle national book review coverage, and to place longer thought pieces on the series as a whole.
US Naval War College Professor Tom Nichols hired Press Shop to help his publisher’s in-house team line up media attention for THE DEATH OF EXPERTISE. It was clear this book, which is about the degradation of learning, knowledge, and experience and how it threatens our democracy, had a lot of potential in the wake of the 2016 election. Nichols, a Never-Trump conservative, wanted to make sure he could spread the book’s message as widely as possible.
We worked with author Shulem Deen and Footsteps to spread the word about All Who Go Do Not Return, Deen's National Jewish Book Award-winning memoir about losing his faith and being kicked out of his ultra-orthodox Hasidic community. They hired us to focus on Jewish media, radio, and New York-focused outlets.
LA-based indie publisher We Heard You Like Books hired Press Shop to do publicity for the release of its first book: I Hate the Internet: A Useful Novel Against Men, Money, and the Filth of Instagram by Jarett Kobek. It's a brilliant, laugh-out-loud screed of a novel, but we faced some major challenges in promoting it: little distribution, no sales or marketing team, and the author is the founding–and only–editor at the publishing house, making it pretty much a self-published book. But we didn't let it stop us! Read on to hear how we landed a rave review in The New York Times.
Graywolf Press hired Press Shop to run the publicity campaign for Nigerian author A. Igoni Barrett’s debut novel Blackass, as well as to coordinate a US book tour. We lined up a lot of great pre-publication press, including in Travel + Leisure, Wired, The Millions, Buzzfeed, The Huffington Post, The Root, LitHub, and FlavorWire. In fact, there was so much early buzz about the book that it went into its second printing before publication day even arrived.
Press Shop worked with Brian Klaas, a fellow at the London School of Economics and the author of THE DESPOT’S ACCOMPLICE: HOW THE WEST IS AIDING AND ABETTING THE DECLINE OF DEMOCRACY, to line up press for his book. Klaas had 60k followers on Twitter and appeared regularly on TV and radio in the UK, but until he hired Press Shop, the book hadn’t received any media attention in the US.
We worked with Fordham University professor Len Cassuto to help spread the word about his book The Graduate School Mess: What Caused It and How We Can Fix It. We focused on journalists who cover higher education and secured many highly targeted media hits, helping the book sell well and making Cassuto a go-to expert for journalists writing about these issues.
We worked with author Jillian Keenan and the publicity team at William Morrow to create a robust media outreach campaign for Sex With Shakespeare, Keenan’s witty biblio-memoir about how the Bard helped her embrace her spanking fetish. We knew that, in addition to regular book page coverage, there was a lot of media potential for the book among Shakespeare fans and people interested in sexuality and kink. We targeted those two audiences with our outreach.